Agnese GemTS
The Anti‑Magazine Project
Rewriting the Body
Visual interventions in fashion magazines pages to free the female body from the imagery that imprisons it.
It began as an act of iconographic insubordination: a direct action on fashion magazines, a place where the female body has been shaped, reduced, and domesticated for decades. Intervening on those images means breaking a collective spell, shattering the glossy surface to reveal what has been hidden, erased, and normalized. This project is an act of rewriting: a way to restore the body's complexity, its symbolic power, its untamed presence.
Method and gesture
The process is direct, physical, almost ritual: cuts, overwriting, deletions, graphic grafts, anatomical metamorphoses, symbolic recompositions.
Each intervention is an act of visual resistance: a way to remove the body from the logic of advertising and restore it to its mutable, cyclical, indomitable nature.
The gesture is not decorative: it is political, corporeal, magical.
Origin of the project
I began this work at a time when I felt the need to confront the imagery that had shaped my generation: smooth bodies, simplified identities, femininity constructed as products. Magazines were the temple of this aesthetic, and working on them was like delving into the heart of the device.
It was not a question of destroying, but of transmuting: an alchemical operation on the image, a reversal of the gaze.
Every magazine page becomes a battlefield and, at the same time, a place of rebirth. The body is no longer a product, but a living symbol, an entity reclaiming its own complexity.
The project was developed between 2010 and 2020, comprising over one hundred visual interventions that testify to a decade of research on the body, image, and their transformations.